Почему выбирают экостиль

На вопрос, почему у людей проснулся интерес к экодизайну, отвечает Ксения Лери, руководитель компании «Trendsquire».

В наполненном информацией мире усиливается потребность в понятных и простых моделях поведения, в ограниченном быстром выборе. Ксения Лери – называет этот тренд «Практикум».

Это история об универсальных материалах, мягких формах и предсказуемом функционале. Люди, чувствительные к тренду, хотят опираться на стабильные институты, при этом иметь право на ошибку.

Кажется, что они предпочитают однообразие, но на самом деле – глубже. Их ключевые мотиваторы – покой, безопасность и контроль. Это позиция человека, который предпочитает заниматься любимым делом, выбирать время на осознанные важные решения, не размениваться на «что надеть сегодня».


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